Step : Write The
Proposal
Proposal
Once you have
identified the information necessary to answer your client’s questions, you
need to organize this information for maximum impact and clarity. Here is a
standard business plan template which you can adjust to fit your specific
needs.
identified the information necessary to answer your client’s questions, you
need to organize this information for maximum impact and clarity. Here is a
standard business plan template which you can adjust to fit your specific
needs.
How To Write A
Business Proposal Template
Business Proposal Template
Section 1.
Introduction: Start by
introducing your company and mission in a way that relates your company to your
prospective client’s needs. You can include a brief story that gives your client
a feel for you brand’s character and helps build trust. Highlight what
distinguishes your company, your accomplishments, credentials, and any
awards. This should be no more than 1 page.
Introduction: Start by
introducing your company and mission in a way that relates your company to your
prospective client’s needs. You can include a brief story that gives your client
a feel for you brand’s character and helps build trust. Highlight what
distinguishes your company, your accomplishments, credentials, and any
awards. This should be no more than 1 page.
Section 2. Executive
Summary: The Executive
Summary is one of the most important sections in your proposal. This is where
you should present the case for why you are the right company for the job, and
give the reader the takeaway message of the proposal. You should not try to
summarize every aspect of the proposal, but rather focus on the conclusions you
want the reader to reach after reading it. Use direct, factual language that is
objective and persuasive, and make sure that it feels like it is about your
potential client, not just your company. Show that you are familiar with their
company, and can meet their specific needs. This section should be also
be kept to 1 page.
Summary: The Executive
Summary is one of the most important sections in your proposal. This is where
you should present the case for why you are the right company for the job, and
give the reader the takeaway message of the proposal. You should not try to
summarize every aspect of the proposal, but rather focus on the conclusions you
want the reader to reach after reading it. Use direct, factual language that is
objective and persuasive, and make sure that it feels like it is about your
potential client, not just your company. Show that you are familiar with their
company, and can meet their specific needs. This section should be also
be kept to 1 page.
Section 3. Table of
Contents: The Table of
Contents is an optional section that is helpful for longer proposals with lots
of details.
Contents: The Table of
Contents is an optional section that is helpful for longer proposals with lots
of details.
Section 4. Body: Once you have presented your overall
case in the Executive Summary, you can outline the specifics of your proposal.
This is where you can answer the “who, what, when, where, how, and why”
questions that you identified in step 2. Include information on scheduling,
logistics, and pricing. You can also include testimonials from past clients and
a link to your website.
case in the Executive Summary, you can outline the specifics of your proposal.
This is where you can answer the “who, what, when, where, how, and why”
questions that you identified in step 2. Include information on scheduling,
logistics, and pricing. You can also include testimonials from past clients and
a link to your website.
Section 5. Conclusion: Once you have outlined the details of
your proposal re-emphasize the exceptional results your company can provide.
You should conclude with a call to action that encourages the reader to contact
you, or visit your website for more information. Ideally, you want your client
to make an immediate connection with your company, even if it is something
small.
your proposal re-emphasize the exceptional results your company can provide.
You should conclude with a call to action that encourages the reader to contact
you, or visit your website for more information. Ideally, you want your client
to make an immediate connection with your company, even if it is something
small.
Section 6: Appendix: The Appendix is an optional section that
you can use to include information that might not fit well in the body of your
proposal. You can include resumes, or additional graphs, projections, and
customer testimonials.
you can use to include information that might not fit well in the body of your
proposal. You can include resumes, or additional graphs, projections, and
customer testimonials.
You should strive to
strike a balance that provides enough information to answer potential
questions, but keeps the proposal lean and free of superfluous information that
will only confuse your client.
strike a balance that provides enough information to answer potential
questions, but keeps the proposal lean and free of superfluous information that
will only confuse your client.
The Tone And Language You Should Use
Make sure
you use clear concise and simple language that avoids lots of industry jargon
and technical terms. Also, avoid using hyperbole that exaggerates your company
or service, as this may undermine the trust you are trying to establish with
your potential client. Focus on accurately and confidently presenting the
results your company can offer. You can include some of your methodology, but
this should be a supporting factor, not the focus of the proposal. Remember,
your client cares most about the end result and the financial costs.
you use clear concise and simple language that avoids lots of industry jargon
and technical terms. Also, avoid using hyperbole that exaggerates your company
or service, as this may undermine the trust you are trying to establish with
your potential client. Focus on accurately and confidently presenting the
results your company can offer. You can include some of your methodology, but
this should be a supporting factor, not the focus of the proposal. Remember,
your client cares most about the end result and the financial costs.
How Long Should The Proposal Be?
If
possible, keep the total length of the proposal within an 8-minute read in
order to capitalize on the short attention span of many readers. Remember, your
client may be reading many proposals and will not necessarily appreciate a
proposal stuffed with superfluous information. If you want to add more
information that is not directly relevant to the job, put it in the appendix.
possible, keep the total length of the proposal within an 8-minute read in
order to capitalize on the short attention span of many readers. Remember, your
client may be reading many proposals and will not necessarily appreciate a
proposal stuffed with superfluous information. If you want to add more
information that is not directly relevant to the job, put it in the appendix.
While
there is no set format, the formatting should be clear and easy to understand.
Break the proposal into clear sections and subsections that use effective
headings and subheadings.
there is no set format, the formatting should be clear and easy to understand.
Break the proposal into clear sections and subsections that use effective
headings and subheadings.
Be Sure To Proofread and Edit
Once you
are done writing, make sure to carefully proofread and edit your
proposal. After you’re done, wait a day or two and the double check your
proposal to verify that you’ve included all the information your client might
need. If your potential client sent a Request for Proposal, go back and make
sure that your proposal provides all of the information requested. It should be
easy for your client to find information within your proposal, so if you
included a table of contents make sure that all of the headings and subheadings
are included with accurate page numbers.
are done writing, make sure to carefully proofread and edit your
proposal. After you’re done, wait a day or two and the double check your
proposal to verify that you’ve included all the information your client might
need. If your potential client sent a Request for Proposal, go back and make
sure that your proposal provides all of the information requested. It should be
easy for your client to find information within your proposal, so if you
included a table of contents make sure that all of the headings and subheadings
are included with accurate page numbers.
Always Keep The Client In Mind
The most
important thing is to try and think like your client. If you can put yourself
in their shoes, you will be better able to explain why your company is best for
the job, and anticipate all the questions they may have. If you follow this
guide, you will be well on your way to a great job-winning proposal.
important thing is to try and think like your client. If you can put yourself
in their shoes, you will be better able to explain why your company is best for
the job, and anticipate all the questions they may have. If you follow this
guide, you will be well on your way to a great job-winning proposal.
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